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EQ: How are texts, color, images, sounds, and music used to create messages and sell ideas?
==TV, movies, and videos can be very entertaining. However, they also provide a powerful medium through which to deliver messages. After all, that's what commercials are: Messages from companies directed at //you//.==

Part 1: Reflection

 * ==Watch the short video created by Greenpeace (on our class blog).==
 * ==View the video as many times as you need.==
 * ==Take notes about the images, the use of fonts and color, the text (the use of language), and the sound or music.==
 * ==Think about how these things in the video all work together to create its message.==
 * ==Use your notes to write a 1-2 page reflection that answers each of the following questions.==

7. How successful is this video? Do you like it or do you feel manipulated by it?
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Part 2: Exploration

 * ==Think about the ideas presented in the Greenpeace video.==
 * ==Choose one consumer product that you want to have (perhaps something advertised on TV)==
 * ==Think about how this product is made, how it might be packaged, how it gets to a store.==
 * ==Use the ideas you saw in the Greenpeace video to help you design a poster or create a PowerPoint presentation about this product.==
 * ==You must have at least one slide or illustration to answer each of the following questions.==

8. In which ways might this product affect the earth? For example:

 * ==Would the packaging cause pollution?==
 * ==How might using this product affect the environment?==
 * ==What might be the result if everyone in the world wanted this product?==
 * ==What would happen to the product after you were finished with it?==

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Reflection rubric
in an extremely neat and orderly fashion. || Notes are recorded legibly and are somewhat organized. || Notes are recorded || Notes are recorded only with peer/teacher assistance and reminders. || been completed and shows clear, logical relationships between all topics and subtopics. || Graphic organizer or outline has been completed and shows clear, logical relationships between most topics and subtopics. || Graphic organizer or outline has been started and includes some topics and subtopics. || Graphic organizer or outline has not been attempted. || and includes all required information. || Draft includes all required information and is legible. || Draft includes most required information and is legible. || Draft is missing required information and is difficult to read. || questions answered with at least 2 sentences about each. || All topics are addressed and most questions answered with at least 2 sentences about each. || All topics are addressed, and most questions answered with 1 sentence about each. || One or more topics were not addressed. || main topic. It includes several supporting details and/or examples. || Information clearly relates to the main topic. It provides 1-2 supporting details and/or examples. || Information clearly relates to the main topic. No details and/or examples are given. || Information has little or nothing to do with the main topic. || well-constructed paragraphs and subheadings. || Information is organized with well-constructed paragraphs. || Information is organized, but are not well-constructed. || The information appears to be disorganized. || introductory sentence, explanations or details, and concluding sentence. || Most paragraphs include introductory sentence, explanations or details, and concluding sentence. || Paragraphs included related information but were typically not constructed well. || Paragraphing structure was not clear and sentences were not typically related within the paragraphs. || punctuation errors. || Almost no grammatical, spelling or punctuation errors || A few grammatical spelling, or  punctuation errors. || Many grammatical, spelling, or punctuation errors. ||
 * Category || 4 || 3 || 2 || 1 ||
 * Notes || Notes are recorded and organized
 * Graphic Organizer || Graphic organizer or outline has
 * First Draft || Detailed draft is neatly presented
 * Amount of Information || All topics are addressed and all
 * Quality of Information || Information clearly relates to the
 * Organization || Information is very organized with
 * Paragraph Construction || All paragraphs include
 * Mechanics || No grammatical, spelling or

Exploration rubric
exceeded. || All requirements are met. || One requirement was not completely met. || More than one requirement was not completely met. || delivery that holds audience attention. || Rehearsed with fairly smooth delivery that holds audience attention most of the time. || Delivery not smooth, but able to maintain interest of the audience most of the time. || Delivery not smooth and audience attention often lost. || and examples. Subject knowledge is excellent. || Includes essential knowledge about the topic. Subject knowledge appears to be good. || Includes essential information about the topic but there are 1-2 factual errors. || Content is minimal OR there are several factual errors. || headings or bulleted lists to group related material. || Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed. || Content is logically organized for the most part. || There was no clear or logical organizational structure, just lots of facts. || graphics, effects, etc. to enhance the presentation. || Makes good use of font, color, graphics, effects, etc. to enhance to presentation. || Makes use of font, color, graphics, effects, etc. but occasionally these detract from the presentation content. || Use of font, color, graphics, effects etc. but these often distract from the presentation content. || errors. || Three or fewer misspellings and/or mechanical errors. || Four misspellings and/or grammatical errors. || More than 4 errors in spelling or grammar. || original thought. Ideas are creative and inventive. || Product shows some original thought. Work shows new ideas and insights. || Uses other people\'s ideas (giving them credit), but there is little evidence of original thinking. || Uses other people\'s ideas, but does not give them credit. ||
 * Category || 4 || 3 || 2 || 1 ||
 * Requirements || All requirements are met and
 * Presentation || Well-rehearsed with smooth
 * Content || Covers topic in-depth with details
 * Organization || Content is well organized using
 * Attractiveness || Makes excellent use of font, color,
 * Mechanics || No misspellings or grammatical
 * Originality || Product shows a large amount of

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